If you look at Backcountry.com you will see they display the Stars under all products on a category page, if there are reviews they placed a numeric value of the total number of reviews to the right of the star ratings. If there are no reviews, they fade the stars but still show them to kinda trick the user into thinking there are reviews.
Now as we go into looking at the product level you will see that the Backcountry is rendering 27 reviews on most products. You will see that Backcountry renders a review summary like this:
Then after this you will see:
Allowing users to write a review, ask a question, upload a picture and a video all goes into helping your SEO game plan. This is getting users to do your SEO for you. Now Backcountry only renders the first 27 of 125 reviews. Why they are doing this I do not know. Backcountry is also only rendering the first 27 reviews int he source code. It is an ajax load but they are not rendering the rest of the reviews.
But this is why you came to this post, you want to see the code and how you can use it right??? Backcountry is doing Schema review and Schema person. The review is awesome but then creating a page for the person and aggregating all of their reviews into another page that the search engines can pick up, crawl and render when people do a vanity search for is bigger then you or I will ever know.
<articledata-review_id=”atg233251″data-title=’Great Jacket a must have soft shell’data-gender=”data-familiarity=’1′data-size_fit=’2′data-description=’I got this jacket to replace a ripped softshell. I wasn't sure I was going to like it but after I got it used it a few time I feel in love with it. The cuffs I was a little thrown off by and they come undone form time to time but not to much of a big deal. The jacket is great for light to med rains and it is warm enough for me to about 40. I pair it with a fleece and I just did 8 hours in 27 degree weather with wind. No problem. ‘data-flagged=’false’data-show_flagged=’true’data-has_image=”false”data-image_url_small=””data-image_url_medium=””data-image_url_large=””data-video_type=””data-rank=”4″data-user-display_name=’ESAR CHRIS’data-user-id=’2548671′data-user-url=”/profile/ESAR-CHRIS/2548671″data-user-employee=””data-user-representative=””data-user-alumni=””itemprop=”reviews” itemscope itemtype=”http://schema.org/Review“><section id=”review-atg233251″><section><span></span><div><span itemprop=”reviewRating”>4</span><span>5</span></div><section><h3 itemprop=”name”>Great Jacket a must have soft shell</h3><section itemscope itemtype=”http://schema.org/Person“><div><img src=’//iris.backcountry.com/image/view/5283/72/72‘ alt=’ESAR CHRIS’data-username=”ESAR CHRIS”data-userid=”2548671″ itemprop=”image” /></div><h4 itemprop=”name”><a href=”/profile/ESAR-CHRIS/2548671″ itemprop=”url”>ESAR CHRIS</a></h4><h5>Member since <time datetime=”2008-12-10″>Dec 10, 2008</time></h5></section><span itemprop=”datePublished”>Posted on <time datetime=”2013-11-21″>November 21, 2013</time></span><ul><li><span>Familiarity: </span>I’ve put it through the wringer</li><li><span>Fit: </span>True to size</li></ul></section><blockquote><p itemprop=”reviewBody”>I got this jacket to replace a ripped softshell. I wasn’t sure I was going to like it but after I got it used it a few time I feel in love with it. The cuffs I was a little thrown off by and they come undone form time to time but not to much of a big deal. The jacket is great for light to med rains and it is warm enough for me to about 40. I pair it with a fleece and I just did 8 hours in 27 degree weather with wind. No problem. </p></blockquote></section><div><ul><li><a><span>(0)</span></a></li><li><a><span>Flag</span></a></li></ul></div></section>