E-tail West 2015 Speaking and Listening

Last week I had the opportunity to speak about SEO at E-Tail west. I spoke about basic Google Webmaster Tools issues as most of the people in the room were not SEO’s and of the 100 or so people and when asked by a show of hands how many actually used the tool, only 20 hands shot up. I expected that.

Eric Wu was my co-speaker and we touched on general SEO issues and then we did a few simple site audits. We looked at RVCA.com and Lowes.com. RVCA was in the room and I don’t think I have ever seen a guy write notes as fast as he did.

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Hollywood Women were hacked, now what

So you might think that you can go with the lawyers and remove it but once it is out there, you can’t get it back. So take all the lawyer crap off the table and lets get down to the foundation of what you have to do once a naked image of yourself gets online.

So you have a nake image of yourself online. Okay, so what. You can enter into reputation management SEO. Images, to push the few photos you do not want online down. You will need to flood the web. Take lots of photos and post them everywhere. Tag yourself in them. I would create Google+ pages that are public and post photos there. I also suggest a website where you can publish them as well. Do not upload the photos with the file name that your camera assigns to the photo. You will need to change the photo to include your name, think of what the alt attribute is and try to bring that into the file name. Continue reading “Hollywood Women were hacked, now what” »

Responsive, m.domain websites, or user detect and render, the lowdown

So lets dig into each one and think about it for a little bit okay. So lets start off with m.domain.com websites. What is a m.domain.com website first. A mobile website is a m.domain.com site. Are there issues with them? Oh hell yeah there are.

Redirect Issues

You are gonna have redirects that are gonna give your site all kinds of issues. Yeah, you can use the canonical link tag. Google might respect it are you willing to take the chance. The algorithms Google use is known only to a few select engineers at Google. So do you really want to take the chance? Read more about it here.

Social Media

Next have you ever been on a social media site where your friend has shared something from their phone while you are on your desktop? Yes you have and you open the page and it is a mobile site that is not detecting your on a desktop and thus giving you a crappy experience? That is a fail as well. As your grandmother joins social media she will stop sending the cat pictures and just share the hell out of them. Get ready to be social media spammed more and more by your parent.  Continue reading “Responsive, m.domain websites, or user detect and render, the lowdown” »

How often should you update your website or refresh your site?

I get asked this question often. I have found that usually it is by CEO’s or webmasters that have not updated their site in the last 5-7 years. Some might say “if it is not broken, then don’t fix it” but I have to disagree. We are living in a digital age where there is no brand loyalty, there is only what is the best and how can it help me today mentality. I make no bones about it that I use Optimizly for my A/B testing or multivariant testing. I do it, I tell others to do it as well. Just watch out for their sales people, they will always try to sell you on the gold plan. Also if you site is not getting enough traffic, it will not help to test. You need to have a large enough sample group to test from.

When you dig into what your site and your competitors are doing then you need to keep up with the Jones so to speak. If you are a city website, you can get away with updating the site every 5-10 years. If you are a publishing or an E-commerce site you have to keep current. You will get passed by your competitors. Continue reading “How often should you update your website or refresh your site?” »

LG G Watch

So I was lucky enough to attend Google I/O and yes I had the chance between the $229 LG G Watch (Black Titan) and the $199 Samsung Gear Live (Black) Watch.

LG G Watch

LG G Watch

I chose the LG G watch and some people asked me why. Well first off I wanted a bigger battery and I wanted the option to change the band as well. Now some people wanted the heart rate monitor and I have the Polar bands that tell me that I am alive already so I skipped it. I like that it is kinda chunky. I can already hear the howling and gnashing of teeth. So lets say it has a great color bas of either black or white. They were only handing out the black models at I/O so I am still happy with it. The battery lasts all day, as I sent a few texts, a short email, navigated around San Francisco and then used to to navigate back to San Jose. Continue reading “LG G Watch” »

Google I/O Follow Up

So last week I had the privilege of attending Google I/O for the second time in a row. It was really good event. I only had a few gripes. First they started the keynote at 9am but did not start letting people in till what seemed like 8:45. To get 5,500 people into a building and seated takes much longer and if I did not line up at 7am I would have missed the first half of the keynote. I heard some people were really angry about that. Even though I was in the first 500 or so people, I was kicked off to a waiting room area to watch the keynote on a screen. Kinda bummed about that.

You all heard we got watches so I am gonna skip it and I am gonna skip talking about the after party as well. I’ll talk about the watches later. Lets talk https for a little bit. Continue reading “Google I/O Follow Up” »

Business planning for SEO actions

Over the last few years I have had the opportunity to work with thousands of business.  In this time I always ask the company what their business plan and goal statements are on a 1 year, 3 year & 5 year schedule.  I would say that over 90% of the business do not have this at all. Now I am not saying that every business needs a written out plan as I have met many CEO’S that have the plan in their mind and they are executing on it.

For the fist thing I like to do is to set out a 1 year goal plan. Where do you want your business to be. Then what will you do to get to that mark in one year. What are your strengths and weaknesses that will help and hinder you accomplishing your goal set. Continue reading “Business planning for SEO actions” »

SEO Deposition as an SEO Expert Witness in Litigation

So lately I had the chance to have my deposition taken as an SEO Expert Witness in a Litigation Case and to see someone have their deposition taken as well. Just so you know what a deposition is, here is a good writeup:

In the law of the United States, a deposition is the out-of-court oral testimony of a witness that is reduced to writing for later use in court or for discovery purposes. It is commonly used in litigation in the United States and Canada and is almost always conducted outside of court by the lawyers themselves (that is, the judge is not present to supervise the examination). In other countries, testimony is usually preserved for future use by way of live testimony in the courtroom, or by way of written affidavit. Source

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Using W3C for SEO value, do you still use it?

We have all seen the W3C validator. Most SEO’s have used it. I used it in the beginning to help sell services and while I was at various SEO firms it was a crutch that we relied on to sell services. Now I stay away from it like the plague. When I see an SEO mention WC3 issues I first ask why they are using it. If you look at any site out there you will see that the many browsers no matter what will still render your site.

For Businesses:

If an SEO tells you that you have major errors using W3C and that is causing you not to rank. Run from that SEO. Do not trust them. The page still loads, and you will be okay. You have to look at each error and warning in Continue reading “Using W3C for SEO value, do you still use it?” »

HARO, PRweb, PR Newswire and all of the other Press Release sites

Does your company put out a press release? Have you stopped that practice in light of recent events. Are you going to keep putting Press Releases on these sites? I had a conversation with an employee from HARO this morning that left me laughing. I will not mention his name because I don’t want to get him fired. He had the audacity to tell me that the press release sites were not penalized and that his company is awesome. Well here is some other stuff you can go read on HARO links.

Is it wise to go after a press release plan? NO. No it is not wise anymore. So the guy went on to tell me that because Open Site Explorer gave them such a high domain authority they are okay. I went on with him about this and asked him how hard would it be to build a scraper, and then assign a mathematical formula to a site. He agreed to that and we both agreed that these 3rd party ranking sites are crap.  Continue reading “HARO, PRweb, PR Newswire and all of the other Press Release sites” »