A/B Testing for Usability

Many people think there is a secret to A/B testing. There is not. Why should you use it? You should always be testing to see how to enhance your users on your website. Different calls to action, different content, colors, fonts, size and shapes and such. A/B split testing is a simple process to test versions of your page and determine which produce positive results for the users. It is a great way to remove the guesswork from your development and focus on what’s working. You will need to have large enough traffic volume to accomplish this task. I usually look for clients with more than 10k Unique Visitors per month to gauge how effective a campaign will be.

You will need a developer on your side to help with implementation of the platform.

Here is a list of affordable A/B testing solutions for small businesses. There are easy-to-use testing suites that provide A/B, multivariate, and split URL testing. There are also free A/B frameworks that can be installed easily. Keep in mind you will have to do this yourself to set things up and work through the process or contact me and I will be glad to help you.

Google Analytics Content Experiments
Wingify Visual Website Optimizer
Five Second Test

Contact me today at matt(@) MattStorms.com to talk about A/B Split Testing.